problem statement
Deposit flow at Finex
role
product designer
challenges
redesign
indonesian market
summary
redesigning trader’s deposit flow at Finex, an Indonesian product, to reduce the churn rate.
The current deposit methods cannot effectively handle this task: there are problems with some methods and usability issues. Product owner and I started redesign user flow by adding new deposit methods, removing inefficient ones to improve user experience and reduce churn rate.
new trading user journey
Accessible and user-friendly
Based on UX audit and reviews, I created UI elements to help choose the option that best meets users' needs and prevent from abandoning the process.
Optimizing deposit flow
By implementing progressive disclosure, clear error messages, I minimized user effort and made the deposit process more intuitive.
